The case for one platform — what it replaces, what it frees up, and how it serves the two goals.
Two goals: 🎯 Reach more people. 💰 Raise more money.
Wider awareness and more screening sign-ups — every channel, in the languages Malaysians actually use.
More donations and CSR sponsorships — a tracked pipeline and AI-drafted outreach instead of a lone spreadsheet.
| Role | Monthly |
|---|---|
| Marketing/Comms manager | RM 6,000 |
| Social media executive | RM 3,500 |
| Graphic designer | RM 3,500 |
| Content writer | RM 3,500 |
| Email/CRM executive | RM 3,800 |
| Events/admin coordinator | RM 3,200 |
| Subtotal | RM 23,500 |
| + 15% EPF / SOCSO / overhead | RM 27,025/mo |
That is the fully-loaded cost of a six-person comms team. NCSM AI produces that same output — run by 1–2 supervisors in about 5 minutes a day.
Retainer of RM 2,500–RM 5,000/mo, plus a 10–20% fee on every ringgit of ad spend — and the brief, the pixel and the audiences stay with the agency.
Email, social, design, CRM, WhatsApp, chatbot and video — replaced by a single platform, with the staff capacity of a RM 324,300/yr team on top. NCSM owns its own ad accounts, pixel and audiences.
Pricing discussed with NCSM leadership (NGO tier).
| Vendor holds it | Client (NCSM) holds itRecommended | |
|---|---|---|
| Who funds the spend | Vendor fronts spend, then bills NCSM — margin can hide here | NCSM funds spend in its own account; unlocks Meta/Google nonprofit ad credits |
| Data ownership | Pixel/audiences stuck in vendor BM | Client owns pixel, audiences, history forever |
| Transparency | Sees only vendor's report | Sees raw spend in own account |
| Billing | Easy hidden markup | Transparent flat/disclosed fee |
| Trust | Erodes on suspicion of margin | Trust by default |
| Lock-in | Strong (assets held hostage) | Earned on performance |
Meta's own best practice + the Feb-2027 spend-disclosure mandate favour client-owned accounts + a transparent fee. For an NGO it goes further: NCSM funding spend from its own account keeps donor money auditable to the board and unlocks Meta/Google nonprofit ad programmes. The AI schedules and optimises the ads inside that account — we never touch the money.
Donor data scattered across Excel, Mailchimp & WhatsApp
One unified donor record + consent ledger
Campaigns take a week to produce
One prompt → 7 channels, ready in minutes
PDPA / medical-claim compliance risk
Hard guardrails: STOP/BERHENTI + claim filter
Sponsor tracking lives in one person's spreadsheet
Pipeline board + AI-drafted CSR outreach
Designer/agency bottleneck for posters & video
Poster & Video Studio, brand-locked
serves Reach · serves Raise