A closed loop that works two goals at once: find the right people and turn them into committed donors — automatically, with a human gate on every cold ask.
Chong Wei is enriching Sime Darby Foundation · drafting a tailored RM80k proposal for Public Bank Foundation · 7 cold asks waiting on your one-click approval.
Reads CSR & annual reports, foundation sites and Bursa filings, then cites its sources. Business-context data — low PDPA risk.
The AI schedules & optimises Meta / Click-to-WhatsApp ads inside NCSM's own ad account. People who tap opt in — so they enter consented. NCSM funds the spend; we never touch the money.
Mines NCSM's own donor & event records for lapsed, win-back and upgrade-likely supporters. Consent already held.
PDPA 2024 gate. The AI sources prospects on its own — public research and web search — and drafts outreach on the best channel for each. Every cold send still pauses for your one-click approval before anything goes out.
Enrich CSR contact + grant cycle
Map health-pillar CSR budget owner
Tag consented opt-ins, route to monthly-giving nurture
Confirm Q3 health-grant window before drafting ask
Tag interest, append to monthly-giving nurture
Queue tailored RM80k breast-screening proposal
Score-gate passed — promote to nurturing
Personalised CSR intro email (drafted)
Reactivation WA broadcast (consented segment)
Monthly-giving upgrade journey (drafted)
Send RM50k Pink-October sponsorship proposal
Win-back ask: 'Match your 2024 gift' (sent)
Auto-issue LHDN receipt + thank-you
Issue tax-deductible receipt + impact pack
Quarterly impact report + survivor story (auto)
| Name | Type | Source | Score | Stage | Potential | AI next action |
|---|---|---|---|---|---|---|
| Sime Darby Foundation | Corporate CSR | Foundation grants page · public | 85 | Discovered | RM 40,000 | Enrich CSR contact + grant cycle |
| Genting Malaysia Berhad (CSR) | Corporate CSR | Annual report scan · Bursa filing | 81 | Discovered | RM 60,000 | Map health-pillar CSR budget owner |
| Pink October ad — 142 new sign-ups | CTWA lead | AI-scheduled Meta/CTWA ad · NCSM-funded account | 47 | Discovered | RM 4,200 | Tag consented opt-ins, route to monthly-giving nurture |
| Hong Leong Foundation | Corporate CSR | Foundation site + LinkedIn · public | 83 | Enriched | RM 45,000 | Confirm Q3 health-grant window before drafting ask |
| Aiman Rashid | CTWA lead | CTWA · 'Pink October' awareness ad | 58 | Enriched | RM 360 | Tag interest, append to monthly-giving nurture |
| Public Bank Foundation | Corporate CSR | CSR report scan · public | 90 | Scored | RM 80,000 | Queue tailored RM80k breast-screening proposal |
| Sunway Group (Sunway for All) | Corporate CSR | Sustainability microsite · public | 87 | Scored | RM 55,000 | Score-gate passed — promote to nurturing |
| Petronas (Health CSR) | Corporate CSR | Sustainability report · public | 88 | Nurturing | RM 75,000 | Personalised CSR intro email (drafted) |
| Relay 2025 attendees (312) | Event | Internal · Relay For Life KL | 64 | Nurturing | RM 18,600 | Reactivation WA broadcast (consented segment) |
| Pink Gala 2025 guests (88) | Event | Internal · Pink Tie Gala KLCC | 69 | Nurturing | RM 26,400 | Monthly-giving upgrade journey (drafted) |
| Maybank Foundation | Corporate CSR | CSR report scan · public | 92 | Asked | RM 50,000 | Send RM50k Pink-October sponsorship proposal |
| Wendy Lim | Lapsed donor | Internal · last gift Mar 2024 | 71 | Asked | RM 500 | Win-back ask: 'Match your 2024 gift' (sent) |
| Wendy Lim | Lapsed donor | Internal · gift received May 2026 | 71 | Donated | RM 500 | Auto-issue LHDN receipt + thank-you |
| CIMB Islamic (Zakat CSR) | Corporate CSR | CSR report scan · public | 86 | Donated | RM 35,000 | Issue tax-deductible receipt + impact pack |
| Tan Sri Dr. Lim (major donor) | Lapsed donor | Internal · 7-year monthly giver | 95 | Stewarded | RM 12,000 | Quarterly impact report + survivor story (auto) |